Global brands and the sea
Support businesses to identify, reduce and mitigate their impact on the Ocean.
Most recently working with the L’Oreal brand Biotherm, we identified the issues, aligned experts and engineered solutions that improved their social value and grew market share, whilst protecting the natural resources they rely on.
Experience of partnering with global brands to craft healthier seas stems back to 2005 when Jo began to use the platform of her trans-ocean racing to raise awareness of the health of the seas. She secured a long-standing sponsorship deal with global printing company Pindar Alpha Graphics and has since worked with brands including Inmarsat, Nike, Hewlett Packard and Ecover.
Shore-side adventures of her partnership with Pindar reduced the waste and toxic impacts of the brands business practices through developing an environmental change management strategy and establishing a long-standing relationship with the environmental NGO Earthwatch.
‘It was an incredible experience skippering the only female entry, with Alexia Barrier, in the infamous double-handed Transat Jacques Vabre race from France to Brazil. Skippering the Pindar Volvo 60 across the North Atlantic after the Caribbean race season was a sleigh ride in dry suits, we had an average of 30 knots just aft of the beam for 10 days.’
Andrew Pindar, CEO of Pindar Alpha Graphics during Jo’s sponsorship is director of commercial partnerships at Common Seas.
Biotherm, L’Oreal, deepening its connection to the sea
Common Seas advised Biotherm on their marine conservation strategy, which resulted in a partnership with ‘Her Deepness’ Syliva Earle and a scientific research grant.
Biotherm visited Common Seas in Devon to explore the impact of plastic on the marine environment. We made a film to launch the brand’s ‘Water Lovers’ project